When Safety Doesn’t Stick: Dyslexia, Digital Literacy, and the Future of Farm Safety

As a farm safety manager, you face a unique challenge: turning policies into practice across a team that often operates in isolation, outdoors, and far from conventional offices or digital systems. You’ve probably asked yourself more than once — why doesn’t safety stick?

Part of the answer lies in how we’ve been trying to deliver it.

For decades, safety has been built around systems of record — folders of policies, logbooks buried in gloveboxes, or apps that no one remembers the password for. But what if the problem wasn’t the intent — it was the method?

Understanding Dyslexia and Learning Challenges on the Farm

Dyslexia is a learning disability that affects a person’s ability to read, spell, and process phonological information. It’s more common than many realize — and often under-diagnosed in rural communities. For those affected, everyday safety tasks — like reading hazard notices or completing risk assessments — can become a silent struggle.

Now imagine that same team member being asked to:

• Read through a digital induction on a small phone screen,

• Navigate an app with complex menus,

• Or worse — remember a password to access basic safety forms.

It’s no surprise safety doesn’t always land where it matters most — in the hands of the people doing the work.

More Than an App: AirAgri as a System of Engagement

Enter AirAgri, not as just another digital system of record — but as a system of engagement, designed to stick.

Inspired by how we interact with social media, AirAgri brings safety into the everyday rhythms of life on the land. Think of it like Facebook or Instagram — but for farm safety and awareness, where the experience feels familiar, usable, and human.

With one simple login, your safety profile bounces seamlessly between multiple properties — whether you’re a contractor, employee, or farm owner. Critical safety information follows you, not the clipboard. And most importantly, it’s designed so that everyone — regardless of their reading ability or digital skills — can contribute.

Goodbye Apps. Hello Voice.

One of the most transformative features of AirAgri is its Voice Safety Check-in.

No apps. No passwords. No screens.

Just dial a number from any phone — smart or not — and record a:

• Check-in

• Hazard

• Incident

Simple. Human. Inclusive.

This means that even workers with dyslexia, limited digital literacy, or a cracked old phone can participate in an active safety culture. They don’t need to remember how to log in or where the form is stored — they just speak.

Why Safety Often Fails on Farms

Let’s be real — safety has often been about compliance, not connection. Forms tick boxes, but they don’t change behaviors. And the truth is:

• Some team members can’t or won’t use traditional digital tools.

• One-size-fits-all solutions don’t work across different literacy or tech skill levels.

• Safety messages don’t resonate when they feel like more admin instead of life-saving culture.

This is why AirAgri was built differently. Because safety should be something you live — not just something you tick.

Welcome to the Ground-Up Safety Revolution

For decades, we’ve wondered: How do we bring policies and procedures to life?

The answer is here.

AirAgri is your 360-degree safety system. It’s inclusive, engaging, and designed for the realities of rural life — where poor signal, learning challenges, and low tech confidence shouldn’t mean poor safety outcomes.

So, if you’re tired of wondering why safety doesn’t stick — maybe it’s time to try something that was never meant to be stuck in the first place.

It’s time to move from records to relationships, from policy to participation, and from silence to safety that speaks.

AirAgri — A device designed to bring you home.

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